Carlo Sala 1909

Distilleria Sala, founded in 1909

Learn more

"Bitter Carlo Sala 1909”, “Amaro il Carlo” and “il Gino Distilled Botanic Gin"

Tradition in the heart, innovation in the glass

Learn more

“Carlo Sala 1909”: Tradition and Innovation

the dream is reborn

Info and Contacts

Distilleria Sala, founded in 1909 by Carlo Sala in Sesto San Giovanni (Milan), was a dynamic player in the Italian distillation industry until the late 1950s.

At the beginning of the 20th century, Sesto San Giovanni was a rapidly expanding industrial hub, but its founder—an entrepreneur with great intuition—had a vision beyond iron and steel: to create a distillery capable of producing high-quality liqueurs and spirits, inspired by Italian tradition and innovating with modern techniques.

After more than half a century, Carlo Sala 1909 is reborn thanks to three friends—managers and entrepreneurs in life—united by a passion: mixology and the art of fine drinking. With their experience and entrepreneurial vision, they have brought back to life historic products, enhancing their authenticity and adapting them to contemporary tastes: “Bitter Carlo Sala 1909,” “Amaro il Carlo,” and “il Gino Distilled Botanic Gin” timeless classics reinterpreted for today, ready to win over a new generation of enthusiasts.

Tradition and innovation come together in a project that celebrates cocktail culture, engaging new generations without losing the soul of the past.

"Bitter Carlo Sala 1909": Tradition and Innovation

The new bitter stays true to the soul of the original recipe, featuring a carefully curated selection of botanicals and a perfect balance of bitterness, citrus, and spice.

Exceptional Botanicals: Bitter orange, rhubarb, gentian, and a secret blend of spices.

Balanced Alcohol Content: Ideal for sipping neat or for mixing in cocktails.

Modern Craftsmanship: Produced using traditional methods and natural ingredients.

Packaging and Visual Identity: A tribute to the past with a forward-looking spirit. The historic logo has been reimagined with a futuristic design, featuring a color palette that blends the classic red of traditional bitters with vibrant accents of blue and yellow—for a sophisticated yet retro look.

Click here to view the back label

“Amaro il Carlo”: authenticity and a call to the past

An Amaro inspired by ancient Lombard recipes, crafted through the slow infusion of aromatic herbs, roots, and peels, handled with artisanal care according to early-twentieth-century liqueur-making tradition.

Botanicals: A blend of selected aromatic herbs, roots, and citrus peels gives our amaro a balanced flavor with balsamic and citrus notes.

Versatility: Ideal neat or on the rocks, but also a refined ingredient for cocktails.

Packaging and Visual Identity: the label and bottle draw inspiration from a retro style, paying tribute to the Italian liqueur-making tradition. The historic Amaro il Carlo logo retains its authentic character, reinterpreted with modern lines, while the deep amaranth color palette with refined orange accents defines a sophisticated aesthetic, combining vintage charm with a forward-looking vision.

Click here to view the back label

“il Gino Distilled Botanic Gin”: the heart of tradition, a modern expression

A gin born from the heart of tradition, a modern expression of a story that began in 1909, where passion and mastery of botanicals come together in an elegant and authentic aromatic profile.

Premium botanicals: Delicate and well-balanced botanical aromas blend into a refined harmony, telling a story of passion, territory, and the art of distillation passed down through generations.

Versatility: Ideal as a refined cocktail ingredient, this gin enhances every mix with its aromatic complexity and elegant botanical notes, adding depth and character to both great classics and innovative creations. Its balanced structure elevates the aromas of other ingredients, turning every cocktail into a unique, sophisticated, and memorable sensory experience.

Packaging and Visual Identity: The label and bottle evoke a classic and timeless aesthetic, celebrating the tradition of gin and the art of distillation. The historic logo retains its authentic character, reinterpreted through contemporary lines that enhance its elegance. The color palette, dominated by a juniper blue—directly referencing the main botanical—creates a refined image with vintage charm and a strong connection to the present.

Click here to view the back label

Company history

Instagram Gallery