Carlo Sala 1909

Distilleria Sala, founded in 1909

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Bitter “Carlo Sala 1909”:

Tradition in the heart, innovation in the glass

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“Carlo Sala 1909”: Tradition and Innovation

the dream is reborn

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Sala Distillery was born in 1909 in Sesto San Giovanni (Milan), founded by the visionary Carlo Sala. At a time when the city was booming with steel and industry, Carlo chose a different path—one rooted in passion, craftsmanship, and flavor. He envisioned a distillery that would craft exceptional liqueurs and spirits, blending the richness of Italian tradition with cutting-edge innovation. And he succeeded.

For decades, Sala Distillery was a shining star in the world of Italian distillation, leaving its mark until the late 1950s. Now, more than half a century later, one of its iconic creations is back.

Bitter Carlo Sala 190 a timeless classic reborn for today’s taste: reimagined by three friends, entrepreneurs, managers, and lovers of fine drinks—this legendary bitter returns with bold authenticity and a fresh, contemporary edge. Their shared passion for mixology and the art of fine drinking has breathed new life into a historic recipe, turning it into a modern masterpiece.

Where heritage meets innovation, Bitter Carlo Sala 1909 is more than just a drink—it’s a celebration of Italian cocktail culture, crafted to inspire a new generation of connoisseurs without ever losing the soul of its past.

"Bitter Carlo Sala 1909": Tradition and Innovation

The new bitter stays true to the soul of the original recipe, featuring a carefully curated selection of botanicals and a perfect balance of bitterness, citrus, and spice.

Exceptional Botanicals: Bitter orange, rhubarb, gentian, and a secret blend of spices.

Balanced Alcohol Content: Ideal for sipping neat or for mixing in cocktails.

Modern Craftsmanship: Produced using traditional methods and natural ingredients.

Packaging and Visual Identity: A tribute to the past with a forward-looking spirit. The historic logo has been reimagined with a futuristic design, featuring a color palette that blends the classic red of traditional bitters with vibrant accents of blue and yellow—for a sophisticated yet retro look.

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